Sell it Online!

Got a crafty talent? Why not strike out on your own and become your own boss! With help every step of the way in this guide!

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Creativity is big business. Craft marketplace Etsy has become one of the most popular websites in the world, and shoppers are shunning factory-made products in favour of one-of-a-kind gifts, clothing, jewellery and homeware. If you have an artistic hobby – knitting, metalwork, ceramics or anything else – this is the perfect time to transform it into a career. It takes courage and confidence to strike out on your own, but we’ll guide you every step of the way. 
We’ll help you write a business plan that will win over your bank manager, develop your craft skills so your products are the best around, take gorgeous photos to make your online store shine, and tailor your writing to push it to the top of search results. We’ll weigh up the pros and cons of selling on sites such as Etsy compared to starting your own shop from scratch, and show you how to do both quickly and easily. Finally, we’ll help you spread the word about your brand on Facebook, Twitter, Pinterest and Instagram. 
We’ve also called on ten successful creative business owners to share their insight and experience. They’ve done it – now it’s your turn!
Features include:
  • Write a business plan: Win over the bank manager with a professional and creative idea!
  • Seller Interviews: We speak to the people who have gone out and put their talents to the test, and been successful!
  • The best business handbooks: A review of the literature that will help support day-to-day running of your business and how to stand out.

Published: April 2014
Dimensions: 297 x 210mm
Pages: 144