We're 100% independent...This is important. Even publications that say they're independent don't always act independently of games companies. We do. No one holds sway over us - we only tell the truth, and the same rules apply across the board, from the biggest cover game to the smallest review.

We're real Xbox 360 gamers... Picking up a copy of GTA IV for ten minutes doesn't make you a gamer. We play games in the office, at home, and in every spare minute in between. We love games - and, most importantly, we remember what they cost too. That's why you can always trust what we say.

We go deeper than other mags... That means when we write news, we actually bother to pick up the phone and get comment. That means our reviews won't be based on two minutes' play. And that means, when we preview something, we've played it or seen it in action.

Tim Weaver Editor - Xbox World 360

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