Computer Arts Collection Vol 1 Pt 4 Branding
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Volume 1 Part 4: Branding
Computer Arts Collection is a new annual series of six in-depth guides, packed with insight and inspiration from the global design industry. With 224 stunning pages, it's the definitive guide to the core creative fields of: graphic design, typography, illustration, branding, photography and advertising.
Vol 1 Part 4 (Branding) includes a 48-page special project, guest-edited by Studio Output, in which the leading UK studio reveals its entire working process as it builds a brand for new youth organisation State of Mind - including in-depth video diaries (available for secure download).
It also features an unmissable 20-page report on the latest trends and movements in branding, produced exclusively for Computer Arts Collection by leading trend forecasting agency FranklinTill.
Other features include:
- Deep behind-the-scenes of leading branding projects, including Landor Associates for DC Entertainment, ManvsMachine for More4 and Sagmeister Inc. for EDP • Extended interview with Mike Abbink, creative director of Wolff Olins New York • How to build a successful cross-platform branding campaign • Explore the creative scenes of Melbourne, Tokyo and Barcelona
Published: May 2012
Dimensions: 300mm x 232mm