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The Self-Promo Handbook

The Self-Promo Handbook

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Computer Arts Presents: The Self-Promo Handbook is your definitive guide to winning more creative work.

100 pages of practical tips and pro advice for standing out from the crowd, from harnessing the power of word of mouth to developing a digital following, staging your own show and more.

Whether you’re a freelance designer, studio owner or head of an international creative agency, if you’re looking to win more work or move into new markets, you need to master the fine art of self-promotion.

Aside from giving your clients what they want, you’ll need a strong online presence, an arsenal of stunning print promo and a killer campaign. From harnessing the power of word of mouth to developing a digital following and more, this guide will help you elevate your design status and catch the attention of the people who count.


  1. Brand yourself
  2. Go digital
  3. Powerful print promo
  4. Design killer campaigns
  5. Word of mouth
  6. Increase your reach
  7. Get more from your agent
  8. Essentials resources



Published: February 2013

Dimensions: 300mm x 222mm