According to Jim Collins and Jerry Porras in their book Built to Last: Successful Habits of Visionary Companies: “A visionary company doesn’t seek balance between shortterm and long-term, for example. It seeks to do well in the short-term and in the long-term. A visionary company doesn’t simply balance between idealism and profi tability: it seeks to be highly idealistic and highly profitable. A visionary company doesn’t simply balance between preserving a tightly held core ideology and stimulating vigorous change and movement; it does both to an extreme. In short, a visionary company doesn’t want to blend yin and yang into a grey, indistinguishable circle that is neither highly yin nor highly yang; it aims to be distinctly yin and distinctly yang, both at the same time, all the time.”
Deciding which 50 businesses to include in this collection was certainly no mean feat. However, all the companies here fi t Collins and Porras’ definition. Not all of them have been without controversy and many of them have their detractors. But they have all made a difference and certainly most of them are distinctly yin and distinctly yang. Deciding which category to allocate them was an additional diffi culty. So many of them are masters of it all. Trying to decide whether Apple was a great example of branding, money-making or innovation, for example, was no easy task. What we have ended up with is a comprehensive list of businesses, from state-owned utilities to eager young start-ups, that stand out in their particular field. Innovative, visionary companies that preserve the balance needed to stay on top.
- The best brands around.
- What is innovation and the biggest innovators.
- The most profitable enterprises.
Published: March 2014
Dimensions: 232mm x 300mm